AInsight

AInsight is a reputation intelligence module for hotels. It collects guest reviews from the channels a property actually sells on — Google, Booking.com, TripAdvisor, Expedia, HolidayCheck and a dozen more — and puts them on one screen. Every channel scores differently: five stars here, ten points there, six on HolidayCheck. AInsight normalizes all of them onto a single 0–10 rating so a property can be read across channels at once, and keeps each channel's own score beside it so nothing is lost in the translation. Review text is read for sentiment and split into four moods — positive, mixed, neutral and negative — and the topics guests praise and complain about are ranked, department by department. The part that decides a rating is how fast a hotel answers. Each property carries its own response SLA in hours, and every "needs attention" signal in the module comes from it: what is unanswered, how long it has been waiting, and which channels are falling behind. A portfolio view ranks every hotel by what is overdue, so a morning starts with the property that needs it. Competitor benchmarking compares a hotel with the set tracked for it — review volume, rating, sentiment and reviews per week — and an Insights Analyst sits beside every screen to explain what moved and why. Read-only by design: hotels, channels and competitors are managed in AInsight, and replies are never sent from Trusapien.

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